INSTITUTIONAL CONSULTING
Healthcare & Academic Institutional Consulting
Someone has to equip the team before they start the climb.
EQUIPPING THE CLIMB
Every institution fielding a team, residents, students, faculty, staff, is outfitting people for a climb it can’t make for them. Most institutions only see proxies for how that’s going: performance reviews, retention numbers, accreditation outcomes, financial results. I look at revenue and ROI alongside those numbers, because a program that looks fine on paper can still be quietly underperforming underneath.
What I bring: 14 years in medical school admissions leadership, an MBA used in practice, direct experience building RUUTE from an idea into a program reaching thousands of students, real policy outcomes across Idaho’s rural healthcare landscape, and many rounds of LCME accreditation lived from the inside.
There’s also a trap institutions fall into as they grow, the very structures that make them stable can quietly kill the innovation that got them there. I help organizations keep both, growing without going stale, and as Illuminate grows, my team brings that same fresh energy to projects outside healthcare and academia too, if that’s what’s needed.
FOR ORGANIZATIONS
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We’ve built something from the ground up, inside a real institution.
RUUTE went from an idea to a program reaching thousands of students and dozens of rural physician preceptors, we know what building a pipeline or mentorship program actually requires, because we’ve done it.
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We know admissions from the inside, not the outside.
Fourteen years leading that function means we understand the actual workflow, not just the org chart version of it.
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We’ve been through LCME accreditation many times.
If your institution is preparing for a site visit, a self-study, or a strategic plan to tie it together, we’ve lived that process from the inside, repeatedly.
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We look at revenue and ROI alongside culture and performance.
Retention numbers and accreditation results matter, but so does whether a program is actually delivering financial and organizational value, we look at both together.
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We help organizations stay innovative as they scale, not just grow bigger.
The structures that create stability, more process, more committees, more sign-offs, are often the same ones that quietly erode the energy that made a program work in the first place. We help you keep both.
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Leadership development built around teamwork, not just individual coaching.
The same assessment-based approach we offer individuals on our other page, brought to how your admissions leaders, program directors, or staff actually work together.
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We complement your existing teams, we don’t compete with them.
Growing class sizes and stretched staff are a real, well-documented strain, we’re additional capacity for a specific set of problems, not a replacement for the people already doing this work.
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Our team isn’t limited to healthcare and academia.
As Illuminate grows, we’re built to bring a fresh set of eyes and real energy to projects outside those two worlds too, if that’s what your organization actually needs.
HOW THE DR. CHAN ILLUMINATE PROGRAM APPLIES TO ORGANIZATIONS
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01 — DISCOVER
A direct conversation with your leadership about where the actual strain is, admissions capacity, mentorship structure, pipeline programs, accreditation preparation, strategic planning, team culture, or the people leading them.
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02 — DIAGNOSE
We assess the specific function, the team behind it, and the revenue and ROI picture the way we’d assess an application, where it’s strong, where it’s quietly under-resourced, and where a small fix would have outsized impact.
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03 — BUILD THE NARRATIVE
We find the coherent story your program or department can tell, to accreditors, to funders, to prospective students, about where it’s headed and why. For institutions building a formal strategic plan, this is often where it takes shape.
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04 — REFINE THE CRAFT
Process, team dynamics, and leadership development get sharpened for the specific people running admissions, mentorship, or pipeline functions.
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05 — STAND BEHIND YOU
Ongoing advisory support as the program grows, including periodic check-ins designed specifically to catch the moment a growing program starts trading its energy for stability, before that trade becomes permanent.
WHAT DOES THE LATEST DATA SAY?
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80,000+
The physician shortage driving all of this is real and significant.
The AAMC projects the U.S. will face a shortage of more than 80,000 physicians by 2036.
Source: AAMC, 2024 workforce projection
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GROWING CLASS SIZES
Medical schools are responding by expanding enrollment.
The University of Maryland School of Medicine is expanding from 175 to 200 students by 2031–32; East Tennessee State’s Quillen College of Medicine grew from 78 to 100 students in a single year.
Source: Medical Economics; ETSU News, 2026
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400,000
Staffing isn’t always keeping pace with enrollment growth.
National workforce projections cited by multiple medical schools point to a need for as many as 200,000 additional primary care physicians and 200,000 specialty physicians over the next 20 years, a scale of growth that puts real pressure on the administrative infrastructure supporting it.
Source: National Center for Health Workforce Analysis / AAMC
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+20%
Demand for physician executives is surging.
Demand for physician executive roles is projected to rise more than 20% in 2026, while nearly 60% of hospital CEOs report at least one unfilled senior executive position
Source: AMN Healthcare / AAPL industry data, 2026
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+18% EBITDA
Healthy organizational culture has a measurable link to financial performance.
McKinsey research found that companies focused on organizational health saw an 18% increase in EBITDA within a single year, and that culturally healthy companies achieve 2.5 times the return on invested capital of unhealthy ones.
Source: McKinsey & Company, 2024–2026
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3.5×
Innovation culture matters too.
Companies with a strong innovation culture are 3.5 times more likely to outperform peers on revenue growth, while highly engaged teams can outperform competitors significantly on earnings per share.
Source: McKinsey; Gallup
The honest read: institutions are being asked to grow faster than their support structures are growing, and the data increasingly shows that culture and leadership quality aren’t just “soft” concerns, they’re directly tied to financial performance and innovation output. That’s not a criticism of the people doing the work, it’s a capacity and leadership problem, and it’s exactly where outside partnership helps most.
PRICING
Institutional engagements vary too widely in scope to price as a fixed package, a single-department admissions review looks nothing like a multi-year strategic partnership. Pricing is fully customizable to your organization’s actual needs. Reach out and we’ll scope it together.